About this report

The AI Paradox report explores why, despite significant investment in artificial intelligence and digital tools, many enterprises still struggle to see the productivity gains they expect. Drawing on the 2025 State of Digital Adoption research, it examines how complex application estates, fragmented processes and low user adoption create costly digital inefficiencies.

The report highlights where AI and digital initiatives typically stall, how leading organisations close the gap between ambition and everyday execution, and what practical steps leaders can take to turn existing technology into measurable outcomes. It’s designed for senior stakeholders who want a clear, evidence-based view of the AI adoption gap – and how to close it.